Eye-catching Ad: Riviera Prive Beirut

When you first glance at these huge vinyl stickers, you would think that they’re a campaign for sunglasses.  They’re actually a campaign to promote an exclusive beach, pool and lounge area in Lebanon’s famous Riviera Hotel. They’re put in popular places in Beirut to attract attention, especially since the Riviera Hotel is a place to see and be seen. I think it's creative, but the ad would be more effective if it were for a sunglasses store.
Via:The Cool Hunter