Saturday, 7 April 2012

H&M Exclusive Conscious collection in stores April 12th!

H&M is stepping their game up a notch by launching the formal conscious collection. I think some of the pieces are simple yet beautiful. More importantly the cause behind the collection is to reduce the impact on the environment by using recycled materials. I think it’s a great marketing strategy for people who are environmentally concerned, which we unfortunately lack in Kuwait.

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